Facebook applications socially designed to engage fans

Get the most from your Facebook marketing

Digibonus allows you to seamlessly integrate the Facebook applications you develop with Facebook. You can install a campaign on your fan page at the click of a button without technical knowledge and define what content fans and other users have access to. You can even schedule a series of campaigns to give fans a reason to come back to your page regularly.

Digibonus Facebook applications come with social interaction built right in.  Wall posts, invites and likes are all a standard part of the platform and are pre-configured in the ready-to-use campaign templates.    This makes it easy for users to integrate campaign dynamics that involves the users friends for more effective Facebook marketing results.  Here are some of the features that enhance social interaction:

  • Ready-to use templates for the most popular and engaging mechanisms.  The platform also includes advice and help on how to select the best interactions for a given marketing objective (more on templates here).
  • Specific features that encourage engagement such as built-in photo or video contests, as well as voting and scoring that support the “gamification” of any campaign created using Digibonus.
  • The ability to build rich media including flash games, video and animation into any campaign.
  • Simple integration of social elements into dynamics of their facebook pages.  Likes, posts, sends and invites can all be integrated to campaigns and be used to impact campaign logic (e.g., more chances to win if you post).

Features such as linking and branching allow simple campaigns to be linked together to create sophisticated solutions for advanced engagement strategies.

Tools to help community managers engage their communities

In addition to the great tools it provides community managers to promote interaction, Digibonus provides innovative solutions that make creating and managing sophisticated engagement of any community quick and easy.  Here are some of the platform features that make it into an effective Facebook marketing tool;

  • Scheduling allows cmpaigns to published and unpublished automatically acording to a pre-defined schedule.
  • Tab management gives visibility on upcoming campaigns scheduled on the tab and alows default conent and non-fan content to be defined.
  • Duplication allows community managers quickly replicate successful campaigns.
  • Incentives catalogue to make it easy to reward participants who are great social contributors.  Right now, the rewards catalogue is focused on physical goods but the company plans to include Facebook credits as a reward mechanism in the near future.

Push your EdgeRank to enhance Facebook marketing impact

EdgeRank is the algorithm that Facebook uses to select the information it presents to your fans. EdgeRank is determined by the number of interactions between your fans and content related your fan page. Digibonus includes many features that encourage your community to create content or interact with content related to your fanpage, both of which boost your EdgeRank to ensure your messages reach your fans effectively.

Tap into the power of viral Facebook applications

One of the key elements of facebook marketing is the ability to tap into viral marketing.  Facebook makes it easy for fans to share content they like with their friends. Digibonus includes sharing mechanisms that let your fans spread the word about your campaigns, increasing the viral impact of your brand. This includes, for example, inviting fans to post on their wall, inviting votes and likes, and sending information about your most remarkable content and campaigns.

Take advantage of Facebook APIs

Digibonus accesses useful statistics on your fan page and campaigns through Facebook’s application planning interface (API). This enables us to provide you with features ranging from a system that lets your fans identify themselves through their Facebook ID to the ability to present users with different content depending on they are already fans or not.

Get more insightful insights

Facebook Insights give you a great start on understanding the trends and demographics of your social media presence, but more specific metrics are required for a clear understanding of engagement.  It is a must in helping to define the best Facebook marketing strategy.  Digibonus will soon provide statistics based on Facebook Insights and information collected by our system to help you to understand your community’s engagement and the impact of your community management strategy.