The benefits of engagement
Everybody is talking about community engagement these days. But is it really worth the effort? Learn about the Facebook marketing benefits of an engaged community.
All fans are not created equal
Facebook marketers often behave as if all their fans are exactly the same. Yet rans are actually quite different and recognising this is key to engaging them. See if you recognise these typical fan profiles in your community.
Building a great Facebook marketing strategy
Facebook is anything but traditional mass media. It’s a community that thrives on dialogue. Above all, it’s an amazing opportunity for brands to build loyalty and achieve key business objectives – if you do it right.
Metrics and analysis
Measuring Facebook ROI
Social media has changed forever the way brands relate to customers, employees and all kinds of stakeholders. Goodbye top-down, one-way communications to anonymous target audiences! Hello open, friendly relationships with individuals who identify with your values and feel passionate about your brand.