One of the great things about the Facebook IPO is that it gave us access to a mountain of previously inaccessible information on the workings of the company. Here are some of the facts I found most interesting and some …
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To fan gate or not to fan gate?
Marketing Clout is a UK angency specialised in marketing through content. They raise interesting questions in this post about whether a fan-gate (requiring visitors to become fans in order to access specific content) is always a good thing. Note that …
Improved photo contest management on Digibonus
We have just updated Digibonus and to include an even more powerful photo contest functionality. New features include: A vastly simplified way of configuring the photo contest and gallery Advanced moderation including the option to auto publish submissions, ability to …
Study shows less than 1% of brands fans are truly engaged
An article in Advertising Age today called into question the impact of raw fanbase size on a brand’s business. The article quotes a study by Australian marketing think-tank Ehrenberg-Bass Institute, that compared the “Pepople Talking About This” metric accessible in …
Nine ways to enchant your customers using social media
Guy Kawasaki’s latest talk covers nine ways to enchant your customers using social media. My favorite is ” Trust others before they trust you.” What do you think of his points? Do you have any hot tips on how to …